Half the money I spend on advertising is wasted; the trouble is I don't know which half.
This infamous quote by John Wanamaker, founder of one of the first-ever American department stores, is still relevant to this day. If you're a business owner or organizational leader handling marketing, you want to be certain that you'll see a return on investment for every dollar you spend. While the amount of advertising mediums seems to grow by the day, one has remained tried and true over decades: radio.
In the United States, roughly 90% of adults are still tuning in to AM/FM radio stations each week. As a radio station operating out of Delta, Utah, The Todd Huff Radio Show reaches a large chunk of Utah - including Salt Lake City, Sandy, and Provo. And as our show expands, we are gaining new listeners every day.